In 2009 The Department of Health launched the first ever national Dementia Strategy for England. The Alzheimer's Society worked closely with the government to develop the Strategy.

The Strategy is the government's plan which explains what needs to happen to radically transform the quality of life for people with dementia and their carers in the next five years.

The Dementia Strategy sets out 17 recommendations that the government wants the NHS, local authorities and others to take to improve dementia care services. The recommendations are focused on three key themes of:

  • Raising awareness and understanding
  • Early diagnosis and support
  • Living well with dementia

The government announced an extra investment of £150 million to support local services to deliver the Strategy.

In March 2012, the Prime Minister set a challenge to deliver major improvements in dementia care and research by 2015. The three champion groups were set up to focus on the main areas for action;-

  • Driving improvements in health and care
  • Creating dementia-friendly communities and
  • Improving dementia research


There are currently over 800,000 people living with dementia in the UK and the figure is set to rise to 1 million by 2021. Two thirds of people with dementia live in the community, and they, their family and carers are existing or potential customers of Cannock Chase Council.


There are approximately 1,184 people living with dementia in the District and this figure is expected to increase to just over 2000 by 2030.


Dementia prevalence in Cannock Chase during the period 2014/2015 was the same as the Staffordshire County average at 0.8%. The estimated dementia diagnosis rate for Cannock Chase was above the England average of 61.2% in 2014/2015 at 69.1%. This rate was also higher than the Staffordshire average of 60.6% and the highest in the County.


For more information, click here to download a copy of Cannock Chase Dementia Action Alliance leaflet.


Alternatively, visit Alzheimer’s Society or Dementia Action Alliance

Source: Staffordshire County Council, Cannock Chase Locality Profile (October 2016).


The Chase Community Partnership has been working towards making Cannock Chase a dementia friendly place over the last two years, with particular successes in parts of the District.


In July 2016 Cannock Chase Council became a member of the Dementia Action Alliance. In order to become a member of the Alliance an action plan was submitted setting out the authority’s role in delivering better outcomes for people with dementia and their carers.


Cannock Chase Council have agreed to engage with organisations that support carers and people with dementia, and engage with carers and individuals directly to understand what is important to them, and understand how the Council and local agencies can support them.


As part of the action plan, the local Alliance has agreed 3 actions that will help achieve a dementia-friendly District. The actions include:


1) Dementia awareness


We will encourage all local Councillors and staff to attend Dementia Friends sessions.  We will also look at staff members becoming Dementia Friends Champions.


2) Contribute to the development of Dementia Friendly Communities


Form a local Dementia Action Alliance who will formulate and lead a programme of events for 2016/17.  This will be supported by the Cannock Chase Local Strategic Partnership.


3) Provide better information locally for people affected by dementia


Engage with local providers and organisations to produce an information sheet to be promoted in local libraries, shops and council offices to support the signposting of individuals to groups and services.


Additional actions will be added to the overarching action plan that will be coordinated by Cannock Chase Council. Input from internal departments, partners and local agencies will help to develop the ongoing work and gain national recognition of this work.


The continued work of the Alliance will help to improve the quality of life for the increasing number of people living with the condition by helping to create communities in which people living with dementia feel they are part of.


To support the ongoing dementia-friendly initiatives, a ‘What’s On’ guide has been produced to promote local services that are available within the district for people living with dementia and their carers.


The Cannock Chase Dementia Action Alliance has £5,000 available which has been funded by the Chase Community Partnership and Staffordshire Local Community Fund to support the work of the Alliance. This funding will support the actions agreed in year 1 of the action plan. Further funding may need to be allocated to continue the ongoing work.

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